Marketing and promotion of rare books and special collections
Melbourne Rare Book Week
Three librarians outline different aspects of communicating with the public about their collections. Gemma Steele will discuss research she conducted in 2018 on marketing and promotion of special libraries and collections. Daniel Wee will talk about personal branding in the age of social media, and his experiences in running @oldbooklibrarian, an Instagram account with 40,000 followers. Nicole Kearney will focus on the Biodiversity Heritage Library digitization project, and its possibilities for contributing organisations.