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Home / Events / Writers / BOOK LAUNCH – 'LinkedIn for me and my career or business' by Sue Ellson

BOOK LAUNCH – 'LinkedIn for me and my career or business' by Sue Ellson


Event Date: 23 November 2020
Author / Presenters: Sue Ellson

Sue Ellson is launching her fifth non-fiction book - an updated version of her first book '120 Ways To AchieSue EllsoSue Ellson is launching her fifth non-fiction book - an updated version of her first book '120 Ways To Achieve Your Purpose With LinkedIn' called 'LinkedIn for me and my career or business.'

This event will include a quick demonstration of some of the new and exciting features of LinkedIn and the author will showcase the essential components of LinkedIn and answer audience questions. There will also be a special gift for everyone who registers to attend, so don't miss out, REGISTER NOW! The event will be recorded - so if you can't attend live, you can still watch the event on YouTube!

LinkedIn for me and my career or business by Sue Ellson

Are you at a crossroads with your career? Not sure what to do next or desperately seeking a new role? Do you have a business or enterprise and need new leads, sales or results? Are you looking for a way to attract career or business opportunities without going through the process of applying for jobs or cold calling prospects?

If nothing changes, nothing changes. But how do you decide what to say and do on LinkedIn? If you have a LinkedIn Profile and you have filled in a few sections, you are a long way off attracting the right career or business opportunities and your current profile view and search appearance statistics probably prove that too!

You may have heard the saying, ‘it is not what you know, it is who you know.’ In the modern world, it is ‘how can you be found and verified’ that counts. If you want to get the right job, be promoted, start a side hustle, business or social enterprise, you can get started today with your very own free LinkedIn Profile.

Did you know that most people will Google you before reaching out to you? How can you encourage the right decision makers to contact you (or not contact you and just do what you suggest)? How can you showcase the value you offer and attract aligned opportunities whilst simultaneously discouraging the unaligned? How can you evaluate the effectiveness of your LinkedIn activity and select the most appropriate LinkedIn strategies for your goals? Put simply, how can you get the results YOU want from LinkedIn?

It all starts with creating a fully completed, keyword optimised LinkedIn Profile that is aligned with your values, strengths and context. Once you understand algorithms, search queries and hacks, you can choose the right content and engagement strategies and get the results you want in around 20 minutes a week. This practical book helps you choose what will work best for you and if you change your goals in the future, you can simply adjust your LinkedIn strategy and keep moving forward.

Sue Ellson, the book author is one of the first people to join LinkedIn (member number 77,832 from 21 December 2003) and she is recognised internationally for her LinkedIn expertise. Sue appears on page one of Google Search Results across Australia for ‘LinkedIn Specialist.’ She is the author of ‘120 Ways To Achieve Your Purpose With LinkedIn,’ ‘LinkedIn for me and my career or business’ and three other books on careers, business and marketing.

Check out Sue online at




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